Sometimes things happen to you over and over again so that you can learn your lesson. Sometimes that butt-kicking gives you another opportunity. Do you get to decide which it is? Not always, but you CAN learn to always take advantage of it.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

On the blog

Resistance

Visualisation

What Does Success Mean To You

What To Do With Your Goals

Beating Resistance - Tip 1

Beating Resistance - Tip 2

What You Focus On Increases

I’ll Believe It When I See It

Fun and Easy Marketing

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Hi, it's Nicola here. And I just wanted to say happy Easter from Greece, yes we have our Easter weekend on a different weekend to yours, and then we've just had it here. And it's been amazing, I went down to our local taverna Melissa's and they had a lot of meat on the spit, doesn't sound very attractive does it? But it was absolutely delicious, roast lamb to you and me. As you can hear I'm outside again and with all the accompany noises of people doing up their houses, and motorbikes going past, and people with diggers and dumpers, and all sorts of activity going on here getting ready for the summer season.

So, yeah, I thought I'd come outside and speak to you today from the balcony before the mozzies start taking over. I actually saw one, I let a bee out earlier and a mozzie came in, it seems you can't have one bit of wildlife without the other. Anyway, that's enough waffling from me lets get on with the show, shall we?

Sometimes it's a bit of a slog to think about what to talk about in these middle bits. I usually just have to cast my mind back over the previous week and see what things have come up either for me or for clients and what lessons I've learned or re-learned, indeed, because lessons keep coming, they just keep coming over and over again until you actually get them. I call that the universe kicking your butt.

And so today I was really surprised when I went onto Amazon just to get a link for my book, and I found that it'd been reduced on Prime to £1.59 for a copy of my book, The Money Gym. And what I didn't realise was there was only a limited time promotion, I didn't realise that at all. But I acted quickly, I got some information out on my page, on my profile, I sent an email to my list saying "You can get a physical copy of the book "for just 1.59 right now, if you're a Prime member."

Lots of people went and bought it and all the activity has sent me straight to number one in some strange categories I didn't even know I was in. One being management and marketing, you wouldn't have thought a book about wealth creation and financial intelligence would've been in management and marketing, but apparently, back in the mists of time, that's where my publisher put it. And the other one was accounting and audit, well that's an exciting selling category, isn't it? I'm absolutely delighted to be number one today, as we speak, in management accounting and auditing category on Amazon so go and check that out.  Number four on the other one, which is management accounting, and number 37 in the category that I actually want to be found in, which is personal finance.

What it has led me to do is contact my publisher and suggest we move a couple of categories because the book's still really sound. I mean it could do with a tiny bit of an update to include block chain technology and perhaps cryptocurrencies as an investment asset class now, because they are growing in leaps and bounds. So that's probably the only bit I'd update right now, otherwise the book's still solid. So if you haven't got a copy of The Money Gym yet, do go over to Amazon and check whether there's a special offer on, or just go to themoneygym.com and I've put links to buy on Amazon UK and Amazon USA.

There's nothing like having a physical copy of a book I don't think,