Why Did It Fail?

When the Vision Doesn’t Match Reality: Michael Isernio on Startup Missteps and Sales Leadership Lessons


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Welcome to the first episode of Why Did It Fail?, a fresh look on Redefining Outbound! In this episode, Cognism’s Shivan sits down with Narrative AI founder Michael Isernio to unpack a failed VP of Sales stint, exploring why outbound fell flat, how misalignment with leadership signaled deeper issues, and what he’d do differently if given another shot. A candid, insightful look at failure as fuel for growth.

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Why Did It Fail?By Cognism

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