How do you navigate social business conversations in an environment dominated by major news events? We’ve all been there as business owners — our social channels blowing up with conversations that are overwhelming the focus of our consumer audience. As business owners, we have to walk a difficult middle ground between being sensitive to what is going on in the world and successfully running our businesses. Although no one knows all the answers to this dilemma, Kim and Cara have three suggestions to help you find your way through the distracting environment of social business conversations.