Are Labour's controversial attack ads an effective strategy?

Are they even a deliberate strategy?

Is the Labour Party in fact psychologically addicted to the moral high ground?

Mark Lucas is so rude about Keir Starmer that we've had to deploy the bleep tone for the first time.

And we worry that preoccupation with the 'red wall' and Labour's lost socially conservative voters - and throwing red meat to those voters - prevents the party welcoming disillusioned socially liberal Tories to the fold.

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