HOW THEY DID IT! Unique stories partnerships-led sales and success.

When to build an affiliate program how to enable SaaS affiliates w/ Dustin Howes

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I’m thrilled to have an affiliate marketing expert join me today. Dustin Howes is a 12-year affiliate marketing veteran. The former Head of Affiliates at WP Engine (which has one of the largest affiliate programs for any saas company), Dustin is going to provide us with what we need to know today in order to understand, qualify ourselves, and begin to set up an “Affiliate” program - not to be confused with an “expert” or “Solutions” partner program.

In this episode, Dustin and I review:

  • Definitions of Affiliate vs Partner vs Reseller, and Channel, etc…
  • Who should not be thinking about affiliate programs?
  • What is step 1 of building an affiliate program?
  • What are the pillars of affiliate program success?
  • What to know about products that do well in this affiliate system.
  • What are the best ways to enable affiliates?
  • When and what commissions make sense.
  • What separates service provider partners from pure affiliates - in operation and enablement.

    • You’re going to love this episode if you are considering an affiliate program for your saas.

    Thank you for being a listener of this show. We work hard to bring you entertaining and actionable content every week.

    In order to continue to operate, we work with vetted partner enablement sponsors like the ones I’m about to mention. Please take a second to hear about these awesome platforms…

    Resources:

    Slides we spoke about in the episode.

    Partnerstack - Partner tracking and payouts.

    Reveal - A free account mapping solution.


    Partnerhub - for finding and managing your partnerships.

    ...more
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    HOW THEY DID IT! Unique stories partnerships-led sales and success.By Alex Glenn
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