Should you buy or build? Hire an engineer? Go headless? These are the questions that can consume DTC brands, and there’s no one-size-fits-all answer. We were joined once again by Ben Kochavy, who helped shed light on the questions above. The key takeaway is this: there’s a time for brands to live on a platform like Shopify, and a time to go custom. There’s also a middle ground, where you can build custom apps for your Shopify-based business. What you don’t want to do is drown your early-stage company in engineering costs, or hobble your growth with systems that prevent agile pivots.

Show Topics

• When to buy versus build
• The pros and cons of custom
• Why Shopify is the best bet for new brands
• Tech doesn’t always add value
• Invest in custom apps
• Aim for fewer failure points

Show Links

• Check out ColdBru Digital
• Connect with Ben Kochavy on LinkedIn or Twitter
• Check out 1-Click Pony
• Connect with Ben Fisher on LinkedIn or Twitter
• Connect with Joel Van Horn on LinkedIn or Twitter