Today we're talking about subscription models. They're all the rage right now, from meal planning kits to makeup. It might seem simple to just add a subscription button to your product page, but there's a lot more to consider. For some expertise on this topic, we're excited to have our friend and former colleague, Kristine Howell, joining us today. 

Today’s Topics:

• Why ecommerce subscription models are so popular
• When to consider offering a subscription service
• Simplifying the buy-in and cancelation process
• Getting feedback from users and stakeholders
• Investing in the emotional experience