"Know when to hold them and know when to fold them, was a great sentiment shared with the world from the Late Kenny Rogers.

Albeit his song The Gambler was about poker, it does hold a strong avenue of truth when it comes to marketing and advertising in your health and medical business.

Knowing the best time to hold back and the best time to push even harder than usual, is ultimately a key to a business owners success.

There’s probably a lot of questions floating around in your head right now...