Do you really need an ad agency…or can Brenda at the front desk keep posting TikToks forever?

In this episode, Brian and Caylar unpack the most-asked question in small business marketing: when DIY makes sense, when it stalls growth, and what a good agency actually does (hint: more than “make it pretty”).

We get real about the hidden costs of going in-house, why platforms hit diminishing returns, and how a holistic, cross-channel plan beats duct-taped vendor tactics every time. Plus, the part no one talks about: picking a partner who fits your culture, communicates clearly, and cares about ROI as much as you do.

If you’re juggling social, SEM, creative, and a million other hats, this is your sign to stop guessing and start scaling.