In this episode of Get Financially FIT, Debbie Hancock is joined by Ashley from Vaandi to unpack the world of fractional marketing — what it really means, when businesses should consider it, and how to choose marketing support that feels right for you.

They dive into why many growing businesses are avoiding full-time hires and opting for flexible, part-time marketing expertise, especially in today’s cost-conscious climate. Debbie and Ashley also explore how AI is reshaping marketing, the importance of ethics and authenticity (yes that word!), and how mindset blocks might be holding business owners back from promoting themselves confidently.

If you’ve ever felt uncomfortable with manipulative marketing tactics or wondered when to invest in expert support without the overhead, this conversation will help you decide what’s right for your business and your values.

Topics covered:

• What is fractional marketing?
• Why businesses are moving away from full-time marketing roles
• How to recognise when you need external marketing support
• The rise of AI and why strategy still needs a human touch
• How to find marketing strategies that align with your values
• Building confidence in marketing your business ethically
• Finance and marketing working together for sustainable growth

Connect with Ashley:

https://www.linkedin.com/in/ashley-challis-marketing/

https://vaandi.co.uk/

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