What happens when your company grows up and evolves what they do? How do you tell your customers and prospects in a way that doesn't confuse them? We talked to the Director of Marketing at TXI, Esther Galantowicz who recently helped lead her organization through a brand repositioning of epic proportions. And as it turns out, it's hard to do...like really hard.

TXI is a product innovation firm that Ranks No. 45 on Fast Company’s Coveted 2023 Best Workplaces for Innovators List and can be found at txi.com.

Esther Galantowicz is a brand, marketing and communications strategist with a breadth of experience across industries. She even built and sold an award-winning floral event company in an earlier chapter of her career. Check her out on LI https://www.linkedin.com/in/estherg/.