Every election season, you see polls that contradict each other. One says Candidate A is ahead by 10 points, another says it's a dead heat, and a third says Candidate B is surging. So which one is right?

Randy Ellison is president of Targoz Market Research and has spent decades conducting polls for political campaigns and Fortune 500 companies. In this episode, we break down how polling actually works, what makes a poll credible (and what makes it unreliable), and how to be an informed consumer of polling data so you can make educated decisions as a voter.

Key Takeaways:

About the Guest:

Randy Ellison is the president of Targoz Market Research, based in Nashville. He holds a degree in economics from the University of Tennessee, Knoxville, and a graduate degree in practical political management from George Washington University. His firm works with both private sector clients and public affairs/political campaigns, allowing him to apply insights from both worlds. Randy has been conducting polling and market research for over two decades.

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