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When to Use Facebook Ads: Social Strategy 201 (Episode 171)

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Content Marketing 201: Beyond the Basics

Free organic reach is a thing of the past. All the major social media platforms are pay-to-play now. Facebook and the other platforms make it very easy to run ads, with the promise of exposure to a targeted audience. Sounds great, right?

You’ll find this to be an incredible waste of money unless you have a strategy in place before you start.

I’m not against running ads, I just want to be smart and strategic about it. In Episode 171, I go over:

  1. The two particular cases where it really makes sense to run Facebook Ads.
  2. The required set up you need to do before you run your Facebook Ad (or boost a post).
    3. Show Notes / Links from the Episode
    • This segment is a part of a 20-lesson series: Content Marketing 201: Beyond the Basics
    • Here’s a more in-depth look at Creating a Pathway to Purchase: Web Strategy 201
    • I did a deeper dive in Episode 64 on Facebook Ads for Business: Taking Your Strategy to the Next Level
    • I devoted a whole episode to Twitter Ads for Business: An Underrated Marketing Strategy
    • And a consideration around Pinterest for Business: Are You Missing an Opportunity?
    • Rethink our social interactions by Listening, Asking, Interacting: Social Strategy 201
    • Refining and getting more effective with Measurement and Iteration: Social Strategy 201
      • Where You Can Find Me:
      • I’m on Twitter way too much: https://twitter.com/mboezi
      • My LinkedIn profile: https://linkedin.com/in/mboezi
      • My Patreon page: https://patreon.com/mboezi
      • Book a session with me: https://controlmousemedia.com/strategy

        • Published April 6, 2020 by Michael Boezi

        The post When to Use Facebook Ads: Social Strategy 201 appeared first on Control Mouse Media, LLC.

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        Comments on: Podcast: Marketing Without the MarketingBy Michael Boezi
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