The Counter Offer

When to Walk Away: The Red Flags Every Recruiter Should Know


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“Not every client deserves a recruiter.”


In this face-to-face episode, Susanna and Tiarna dive deep into the gritty realities of recruiter-client dynamics. From dream partnerships to horror stories, they unpack the red flags recruiters should watch for—and why it's sometimes necessary to walk away, no matter how big the fee.


You'll hear real talk on what makes a great client relationship, how to protect your candidates (and your sanity), and why transparency, feedback, and integrity should be non-negotiable. If you’ve ever questioned whether a client truly values your work, this episode will give you the clarity and courage you need.


Must-Hear Insights and Key Moments

  • The Clients Worth Keeping – Tiarna shares what separates standout clients: clear communication, transparency, and a genuine sense of partnership.
  • When to Walk Away – Susanna reveals moments when she’s fired clients, whether over dodgy fees, ghosting invoices, or pushing unrealistic expectations on candidates.
  • What Recruiters Should Ask – From commission schemes to office culture, Susanna and Tiarna break down the must-ask questions every recruiter should use to vet their clients.
  • Managing Reputation and Red Flags – The hosts discuss how recruiters can protect candidates from toxic agencies and shift public perception through honest positioning.
  • The Value of Aftercare – They reflect on why ongoing follow-up after placement is just as important as the placement itself and how failing here breaks trust.

Words of Wisdom: Standout Quotes from This Episode


  • “Not every client deserves a recruiter.” – Susanna Gray

  • “We are not CV pushers—we’re partners in business growth.” – Tiarna McCormack

  • “If you’re negotiating fees after you’ve already agreed terms, you’re not a partner. You’re a problem.” – Susanna Gray

  • “I won’t place a candidate with a company I wouldn’t work for myself.” – Tiarna McCormack

  • “Too many recruiters are leaving the industry because of bad placements.” – Susanna Gray

  • “Client experience matters. But candidate experience makes or breaks your reputation.” – Tiarna McCormack

  • “Aftercare is not optional. It’s where loyalty is earned.” – Susanna Gray

  • “You are not your fee. You’re the one helping people change their lives.” – Tiarna McCormack

  • “Your job isn’t to place. It’s to qualify, protect, and represent with integrity.” – Susanna Gray

  • “If your recruitment partner can’t take feedback, they’re not ready to grow.” – Tiarna McCormack


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The Counter OfferBy Susanna Gray-Jones