Company: RicketyRoo

Guest: Blake Denman

Year Started: 2009

Employees: 11-25

Some stories start with ambition, this one starts with a crash. In this episode, Blake Denman, founder of RicketyRoo, shares how a near-fatal accident and a long recovery reshaped his perspective on business, leadership, and life. 

Key Takeaways

• How trauma can transform the way you lead and make decisions
• The “User Guide” system RicketyRoo uses to strengthen remote culture
• Why self-awareness and communication beat rigid policies 
• The surprising role anxiety plays in focus and performance
• How trust became the foundation of Blake’s agency environment