Mastering Innovation

When Two Brands Compete, It’s Customer Experience that Tips the Scale


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Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce and author of “Growth IQ,” discusses the importance of great customer experience in any successful business. Read more: https://mackinstitute.wharton.upenn.edu/2018/customer-experience-tiffani-bova/

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Mastering InnovationBy Mack Institute for Innovation Management

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