Author, speaker, entrepreneur, and thought leader Nilofer Merchant is passionate about the benefits that hiring a virtual assistant can provide to solopreneurs. For Nilofer, it’s about more than knowing your flight itinerary is correct and a car will be waiting for you at the airport. It’s bigger than waking up to a tidy inbox with only the emails you want to see. Yes, those are some of the tangible benefits of hiring a virtual assistant, but Nilofer sees even deeper value. Making the decision to bring a VA on board opens you up to a world of new possibilities. “Until you learn to value yourself, you can’t offer your highest value to the world,” she says.