In this episode of Boulevard Beat, co-hosts Meghan Blum and Krissa Rossbund sit down with Maya Boettcher, the visionary behind Wildflower, a beloved floral business that brings joy and beauty to everyday life. Maya opens up about her unique upbringing between the English countryside and the heart of Iowa, and how those early experiences inspired her love for gardens, history, and natural design. From dreamy European summers to launching a thriving business, Maya’s journey is filled with creativity, intention, and charm. Tune in for a heartfelt conversation about finding your style, embracing your roots, and bringing a little more beauty into the world.  

Street Style Takeaways: 

Cultural Roots Shape Creative Vision
Maya's formative years spent between London and Iowa gave her a unique design perspective—one that blends the wild romance of English gardens with Midwestern charm.
Nature as a Narrative
Her love of florals is deeply rooted in sensory memories—scents, textures, and visuals from historic gardens—which she now translates into her work at Wildflower.  
Beauty in the Everyday
Maya believes in elevating ordinary moments through intentional design, proving that flowers aren't just for events—they’re for everyday joy.
A Personal Brand with Heart
Wildflower isn’t just a floral business; it’s an extension of Maya’s personality and travels, built on authenticity, nostalgia, and storytelling.
Creative Success Starts with Passion
Maya’s journey underscores the power of leaning into what you love—even if it's unconventional—as a path to both fulfillment and business success.

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