When we do come back from the current crisis, in some ways every business will be a startup. Sadly, some business will not make it through. Others will struggle to come back. And in some cases innovation will prevail. That is, new problems will result in new business opportunities. Disruption, innovation, and the desire and the will to succeed will drive entrepreneurs to imagine whole new companies and whole new ways of relaunching old ones. And some will be wildly successful and maybe even become household words.  

It makes you wonder, is there a formula for start up success. Are there rules or at least a framework? There is what Jim McKelvey calls The Innovation Stack.

My conversation with Jim McKelvey: