As female founders, we’re taught to say “yes” to every opportunity, every connection, every idea. But the truth? Saying “no” is the most profitable move you’ll ever make.

In this episode, I break down how to evaluate opportunities like a true strategic operator:
• The 3 types of leverage every founder should measure decisions against (people, cash, and multipliers)
• Why the best operators obsess over what they don’t do
• How to put a dollar value on your time using your target exit valuation
• A simple rule to instantly decide if something is worth your energy or a distraction

If you’re scaling toward $10M, $30M, or even $50M — learning to say “no” might be the single biggest unlock for your revenue, valuation, and peace of mind.

• Female founders scaling

• When to say no in business

• Scaling strategy

• Enterprise value

• Business leverage

• Founder time value

• Strategic operators

• Private equity mindset for founders

• Business valuation growth