Most people recognise the importance of eating fresh fruits and vegetables, yet consumption rates continue to decline. Why is that so?

For the latest episode of the Fresh Ideas Show, Mike Knowles and Maura Maxwell are joined by Chris White, managing director of Fruitnet Media International and one of the world's leading commentators on the fresh produce business.

Together, they discuss this major, fundamental challenge for the industry and consider whether or not it might be able to sell more of its products in future.

They also talk about the future for India as a market, one where new trends are driving up demand for imported fresh produce.

This episode is brought to you by Dole, the number one name in global fresh produce.

The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell.

Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet

Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet

Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International.

For more great content that can help you grow your business, visit www.fruitnet.com

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