Are you an expert? What does that mean?

Everything seems to be moving at the speed of light in today’s world, especially when it comes to the technology that makes it essential to work. Oftentimes, many professionals think that they’re experts in certain areas. In other words, people are generally poor judges of their own areas of expertise.

According to Antony Brydon, efficiency in a given problem area is what makes someone an expert. Antony Brydon is the co-founder of Directly, which is a leader in CX automation, helping companies deliver better customer service at scale. This sits at the center of AI and the gig economy, essentially helping replace outsource call centers with global networks of experts that deliver better answers.

In this episode, Antony discusses how utilizing real experts within a dynamic and fluid model will transform customer experiences. Specifically, Antony discusses what makes an expert, how to curate a pool of experts, and what role the marketplace plays in compensating experts for what they’re worth.

Get ready to learn how AI is transforming the meaning of expertise and how that’s impacting the gig economy.

In This Episode, You Will Learn:

·      Why focused marketplaces succeed more than broad marketplaces.

·      How Antony evaluates one’s level of expertise.

·      How Antony seeks to transform customer experiences.

·      Will Work persist over time?

·      Why listening skills are essential to success for entrepreneurs.

Some Questions I Ask:

·      How do you curate a pool of experts? (4:02)

·      What are some examples where AI and machine learning are being democratized? (7:45)

·      What’s the endgame? (10:30)

·      How does the marketplace handle different levels of expertise in relation to compensation? (17:06)

·      What film or book has made the biggest impact on you over the past year? (20:29)

Connect with Antony Brydon:

LinkedIn

Directly

Resources:

The Audacity to Win by David Plouffe

M365 Freelancer Toolkit