In the merch industry it can be easy to focus on marketing, landing new clients, and closing the sale -- but oftentimes we forget who has to make all the magic happen behind the scenes. Production can be a thankless job at times but it is the foundation of the entire business and responsible for that beautiful end-product that the fan sees at the merch booth.

Watch the video:

https://www.youtube.com/watch?v=n9x55PpOMmE

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