“In material consciousness we are trying to love that which is not at all lovable. We give our love to dogs and cats, running the risk that at the time of death we may think of them and consequently take birth in a family of cats or dogs. Thus love that does not have Krishna as its object leads downward. It is not that Krishna, or God, is something obscure or something that only a few chosen people can attain. Chaitanya Mahaprabhu informs us that in every country and in every scripture there is some hint of love of Godhead.” (Shrila Prabhupada, Chaitanya Charitamrita, Introduction)