Art of the Brand: Author Edition

When You Need To Take a Break From Brand Strategy and Focus on Mental Health


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So I know that for many of us, friend, these past 18 months or so have been hard. Thanks to a little pandemic that’s affected the entire world.

And we’ve still had to carry on with everyday activities, like paying the bills, taking care of our families, working, and, hopefully, fitting in time to write. 

So how do you make time for a brand strategy? 

 Well, sometimes you just can’t make time. 

Instead, what you need is a break. 

This week’s episode isn’t directly about brand strategy, but it is about resting and taking care of yourself. Which is going to allow you to create and implement a brand strategy more effectively than if you’re burnt out and feeling harried.

I’m interviewing my good friend, Ramon Chaparro, a licensed counselor based in Denver, CO. He’ll walk us through what he has generally observed as a mental health worker and provide some resources on how to care for yourself in the hardest times. 

Keep listening to hear what he has to share. 

Resources mentioned:

  • Online counseling services:
    • Talkspace
    • BetterHelp
  • To search for a local counselor:
    • psychologytoday.com
    • goodtherapy.org
  • Books about mental health:
    • The Gifts of Imperfection by Brene Brown
    • Mindsight by Daniel J. Siegel
    • Trauma Stewardship by  Laura van Dernoot Lipsky and Connie Burk
    • My Grandmother's Hands by Resmaa Menakem
  • The 3-Step Framework to Jumpstart Your Author Brand: https://mcveytyson.com/free-course

Music Credits: 

  • Introduction Music: https://audionautix.com/ Creative Commons Music by Jason Shaw on Audionautix.com
  • Transition Music: Naya by HaTom https://fanlink.to/HaTom | Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: https://bit.ly/naya-hatom Music promoted by Audio Library Naya – HaTom (No Copyright Music)
  • Outro Music: Modular Ambient 04 | Royalty Free Music  


LET’S CONNECT!
Instagram: @annamcveytyson
Blog: https://mcveytyson.com/blog


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Art of the Brand: Author EditionBy Anna McVey-Tyson