When it comes to business storytelling being specific is your new best friend. But how do you go about getting specific?

Step 1 - Define your ideal client/s so you can personalise your message specifically to their needs, wants and desires. Make them the main character of your stories - rather than you or your products or services.

Step 2 - Think about that ideal client every time you pick up the pen or open your laptop to write. Make sure every business story you tell is about them, the needs they have and how their life is made better as a result of their decision to buy from you.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing