Episode Description:
Welcome to AI Powered by People! In this episode, host Sarah Nagle steps into the world of Hyperlite Mountain Gear, a brand renowned for its minimalist, high-performance backcountry equipment. We explore Hyperlite's commitment to purposeful design, ultralight construction, and rugged durability, fueled by materials like Dyneema. Discover how the brand connects with its passionate user community and how customer insights shape their innovation. The episode culminates in a unique conversation: what if your gear could talk? We hear from Hyperlite's Head of Sales and Marketing, dedicated backpackers, and even an AI-voiced Hyperlite Southwest 55 pack, sharing its trail-worn wisdom.

Host: Sarah Nagle

Guest: Jackie Burlidge, Head of Sales and Marketing at Hyperlite Mountain Gear.

Special AI Guest:"Southie," the AI-voiced Hyperlite Southwest 55 Pack

What would you ask your backpack if it could talk? Share your ideas using #AIPoweredByPeople.

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Join us every Tuesday for new episodes of AI Powered by People.

Production Credits:

Podcast: AI Powered by People, brought to you by Vurvey Labs

Produced and Edited by: Sarah Nagle

Social Media: Katie Sizemore

Researcher: Analeis Larson

Vurvey.com