In this conversation, Cassandra emphasizes the importance of aligning business practices with personal values and self-expression. She discusses how entrepreneurs should constantly evaluate their motivations and ensure that their business decisions reflect their authentic selves. By designing a business that resonates with their unique identity, entrepreneurs can create a more fulfilling and aligned business experience.

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CHAPTERS

00:00Key Indicators You've Outgrown Parts of Your Business

04:54Identifying What You've Outgrown

08:54Conducting a Business Audit

12:44Overcoming Fears of Letting Go

14:32Designing Your Business To Be The Container for Expansion