Welcome back to The Conversion Stack Podcast, where we delve into the intricacies of full-stack marketing and demand generation! This episode is a must-listen for anyone looking to elevate their foundational marketing strategy by building a conversion-centered team for strategic marketing success. Mark and Daniel are back to talk about the importance of building a conversion-focused team for effective marketing execution and the common hurdles faced by companies when trying to create and maintain such a team, including the scarcity of experienced talent, the rapid pace of industry changes, and the challenge of cultivating a well-coordinated team. Our unique perspective on overcoming these challenges, drawing from our own experiences as an agency leads to actionable solutions we've implemented, such as hiring for trainability, investing in continuous education, and developing systems, policies, and playbooks for efficiency and excellence. By the end of this episode, you'll understand the power of a conversion-centered team and how to build one that drives results. Don't miss out on this episode packed with valuable insights on strategic marketing! Subscribe to The Conversion Stack Podcast and stay ahead of the curve in the ever-evolving digital marketing landscape.