Ad dollars are moving.

CPMs are rising in some places, collapsing in others.

Attribution has gotten harder, not easier.

Platforms are doing more to control the narrative, while reporting less of what actually matters.

In this episode of Beyond the Cart, we’re taking a clear look at where paid media budgets are going in 2025.

We’re not working with predictions. This is actual account data, real questions from brand founders, and the decisions that are shaping performance right now.

Here’s what we’re getting into:

1.⁠ ⁠The current landscape of paid traffic

2.⁠ ⁠⁠The most common question brands ask about paid media

3.⁠ ⁠Frequently asked questions around advertising and media buying strategy

We’ll dig into how media budgets are performing inside real accounts, what’s shifting in the platforms themselves, and the adjustments teams are making to stay efficient and profitable.

Join us August 5th, 3:45PM PST