This is based on a management approach we developed over the years and advice provided to consulting clients. It is based on the premise the business cycle is outside the control of individual business owners.

The only control we have is our response. During an expansion the owner's focus is on markets in the pursuit of revenue. While in a contraction the focus shifts internally and bring costs under control while holding as much revenue as possible. ​ Topics: Expansion - First to Existing Markets Equilibrium Point - First to Adjacent Markets Bubble - First to New Markets Crest - Cash Flow Management Contraction - Lowest Cost Producer Equilibrium Point - Hold Best Accounts Recession/Depression - Upgrade/New Offer Trough - Ready First to Market with New/Improved Offer