What if the reason you're not pivoting and spoting good career-opportunities has nothing to do with opportunity but everything to do with fear disguising itself a “your rational brain”?

Helena gets raw about her own resistance to returning to entrepreneurship after a hard first attempt, and what finally broke through it.

We explore:

Timestamp, Chapter Title

| 00:00:00 | When Fear Almost Stopped Farrah, Irvine's First Brown, Muslim Mayor, From Running Again 

| 00:02:00 | The Stats: How Fear Shows Up In Women's Careers 

| 00:04:30 | Our Limiting Beliefs Cause: Perfection Paralysis, Misplaced Loyalty, And Obeying Rules We Didn't Make 

| 00:05:00 | Why I Almost Said No To Entrepreneurship & Almost Missed The Opportunity of A lifetime Because of It

| 00:07:00 | F.E.A.R.: False Evidence Appearing Real 

| 00:08:30 | The Shadow Work Question During Journaling That Changed Everything 

| 00:11:00 | How To Get Honest About Your Belief System (Without Gaslighting Yourself) 

| 00:13:00 | The Open Palm Visualization Method To Releasing Control In order To Receive New Opportunities |

| 00:15:30 | Community As Your Greatest Investment 

<333

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It's easy to mistake awareness for action and anxiety for accountability. Even when we take action, it's easy to spiral into "this alone will not solve the problem." This episode is for the fighters. The ones who feel the weight of what's happening in the world and refuse to look away, whether you're building a company, working in foodtech, healthtech, femmetech, media, or simply trying to live in a way that reflects what you believe to lead systemic change.

Lia Carlucci, a serial entrepreneur + founder of Food Campus Berlin, shares what systemic change looks like in foodtech / innovation. She grounds us in the science about what moves the needle on our food system. She'll spark a conversation at your dinner table about the habits around consumption we've normalized, and what they're costing us, not just environmentally, but energetically. 

This episode will show you

>how to hold the urgency without drowning in it.

>climate anxiety → climate action

>anti-hustle but pro-impact, (how to actually be in your impact-era !)

>how to build community, over competition, and actually have values-led impact

>how to convert what feels like helplessness into what Lia calls constructive adrenaline–turning the problem you care most about into the thing you choose to build toward.

We face daunting challenges as a collective. But the path through them is not heroic isolation, it's intersection between the scientist, the corporate innovator, the entrepreneur, the policymaker and investors. That starts much closer to home than we think: Our mindset and ability to widen our circle of influence. We increase our circle of influence by collaborating with others. With those who will meet your urgency with their own, and help you make an impact in the way that is most authentic to you. <3

Timestamps:

00:00 Welcome to the Pod <3

01:36 Everyone loves food, it connects everyone

03:58 Abandoning Medical Studies: "I left my medical studies, even though everyone was a doctor in my family, to work in food"

07:16 Building and Selling Lia's Supplement Brand, Nori

08:39 Lia's sprint in Corporate Innovation at Jaegermeister

10:57 Systemic Change Happens at Intersections

15:12 Collaboration Toolbox

17:53 Policy x Food Innovation: Policy First, or Innovation First?

22:25 Consumerism + Overconsumption: Shall We Talk About Our Coping Mechanisms?

25:58 Reducing Food Waste Habits

27:17 Abundance Over Scarcity With Consumerism: Is that even possible ?

28:33 No New Clothes Challenge for 1 Year?

30:00 Secondhand First Mindset

30:44 Tools For Impact Leaders

33:47 Motherhood And Efficiency

35:10 Food Climate Connection

38:10 Promising European Food Innovations

42:22 Dinner Table Objections: Debunking Common Beliefs around Food

45:43 Europe’s Pivotal Role

47:41 Empowerment + Pace: Are we Moving Fast Enough?!

51:02 Redefining Success as An Impact Leader To Stay Motivated

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Support the show🎙

If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! You can also head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. I love hearing from you! 

We have been taught that authority in business is earned through credentials, strategy, and relentless execution. It is. But why do women still earn less, raise less funds (2% of funding goes to women), and get overlooked, constantly?! Some say, it's about knowing how to speak to the hard facts, the KPIs, yes, but also: What's your body language, energy and frequency telling others? 

Is it conveying that they'd be silly if they didn't invest in you? Or is your energy telling them that you're not good enough and thus a bad investment decision. 

In this solo episode, Helena breaks down the one thing no one in business really talks about: how your energy helps determine your business outcomes. After nearly losing everything following her move to LA, Helena discovered that the only tool that saved her wasn't a better business plan, a better pitch, it was learning how to tune herself from the inside out (which then influenced how she tackled her work!) 

This episode covers the exact principles and daily practices Helena uses to lead from a place of inner authority, and why that inner authority is what high-performing women must build first — before they can be trusted with rooms, capital, and clients.

You'll learn: why your inner state is your most underleveraged business asset, how to stop seeking external validation and start radiating self-created authority, and also how to spot — and protect yourself from — the spiritual gaslighting that happens in entrepreneurial circles, and a real daily practice that rewires limiting beliefs at the neurological level.

This one is for the woman who is brilliant, capable, and doing the work, but still walking into rooms braced to prove herself.

 It's time to stop asking to be seen and start being undeniable.

Chapters:

00:00 From Skeptic To Seeker

01:10 Frequency As Business Edge

02:26 Why Business Needs Spirit

03:08 Astrology And Inner Growth

05:22 Integrity And Gaslighting

08:05 Trust-Energy In Sales

12:04 Daily Energy Hygiene

12:51 Three Core Principles

16:01 Co Creating With Reality

18:41 Science Behind Mantras

20:57 My Personal Mantras

22:44 Rooted Closing Message

Connect with me:

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Support the show🎙

If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! You can also head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. I love hearing from you! 

If you are still trying to curate the perfect "aesthetic" feed, you are leaving money on the table. The era of the polished influencer is over. Welcome to The Great Brand Reset. In this episode, I sit down with the one and only Ka5sh, mastermind behind nation-wide rave moment, Shrek Rave, and the founder of the Cool is Dead. Ka5sh went from sleeping on the beach in LA with $300 in his pocket to building a nationwide touring empire that sells out venues like Red Rocks by embracing the "cringe."

We dive deep into why "trust" is the new currency, why traditional marketing is failing, and how to build a cult-like community by simply being your weirdest, most authentic self.

If you are a creator, founder, or brand builder trying to survive the 2026 landscape, this is the playbook you need.

🎙 In this episode, we discuss:

• The "Cool is Dead" Thesis: Why consumers are tired of perfection and how "ugly" content is outperforming traditional branding and marketing.
• The $0 Marketing Hack: How Ka5sh turned memes into a business model without spending a dime on ads.
• Identity Branding: The shift from "selling a product" to "world-building" (and why users need to buy into you first).
• Overcoming Perfectionist Paralysis: Why your first product should suck and how to stop self-editing your potential away.
• The Future of Attention: Why Livestreaming is the new TV and how to capitalize on the "next gold rush" of the creator economy.
• Trust by Design: How to navigate the "Recession of Trust" and use data ethics as a competitive advantage.

“Your brand is not your logo. Your brand is your ability to make people feel like they belong.”

If you’re ready to stop masking, unleash your true creative potential, and turn your "dumb ideas" into a massive business, this episode is for you.

🎧 Listen now to learn how to turn Cringe into Money.

Chapters:

00:44 Turning Creativity into Money

01:07 The Meta Creator Party

01:44 Building Cool is Dead

02:23 Authenticity in the Digital Age: The New Cringe is the Old IG Cringe

04:14 The Mental Shift That Has to Happen For Brand Marketing

05:26 Ka5sh's Early Life Story & How It Shapped His Entrepreneurial Journey

11:31 The Move to LA with $300

16:27 The Struggles and Hustles in LA (He highly recommends you to NOT copy him)

22:16 The Birth of Shrek Rave As the Pandemic Hit and Killed The Idea

26:11 Pandemic Pause and More Personal Struggles

27:22 Shrek Rave Rebirth From Trying To NOT Promote Tragedy and A Sad Fundraiser 

28:39 Ka5sh's Money-Mindset For Locking In & Avoiding Procastination and Perfectionism

30:15 It's Normal That Your Product Sucks

34:17 Creating a Safe Space for Fun

39:24 Innovating and Staying Ahead, Disrupting YOurself Before Others Do

41:19 The Future of Content and AI

46:54 Recession of Trust and Ethics

49:47 Final Thoughts and Farewell

Follow Ka5sh, Shrek Rave, and Cool is Dead IG, Cool is Dead Third Space

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Support the show🎙

If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! You can also head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. I love hearing from you! 

If you’re at the beginning of your entrepreneurial journey and secretly wondering, “Am I even cut out for this?” then this episode is for you.

In this conversation, we talk honestly about what no one prepares you for when you start building something of your own:
the self-doubt, the identity confusion, the feeling that everyone else knows what they’re doing while you’re making it up as you go.

Because the truth is, we all start there. We all start as imposters. We all feel inadequate before we feel capable.
And most of us don’t become entrepreneurs because it was a lifelong dream, we fall into it, and then have to figure it out from there. 

In this episode, we unpack:

• How to pivot when your passion isn’t what people are willing to pay for
• The emotional reality of building a brand from scratch (and why it’s normal to feel lost)
• How to know if entrepreneurship is actually for you
• The difference between passion projects and doing free work strategically
• How to build a reputation, a network, and momentum — especially in a city like LA
• Why identity clarity matters when you pivot (and why having “two identities” confuses the market)
• How to expand your brand into new markets and navigate (reverse) culture shock
• What integrity looks like when doing business with friends — and what to do when it gets messy

More than anything, this conversation is here to remind you of one thing:

You’re not crazy.
You’re not behind.
And you’re not alone in this.

Entrepreneurship isn’t about having it all figured out. It’s about staying in the game long enough to learn who you are, what you don’t want, and what you’re willing to take ownership of and figure out. If you’re building, pivoting, or quietly questioning everything, this episode will meet you exactly where you are.

Chapters:

00:00 Introduction to Zemo and His Journey

01:34 Zemo's Early Entrepreneurial Path

04:04 Challenges and Realizations in Entrepreneurship

08:12 Strategic Growth and Free Work

12:20 Navigating Market Demands and Pivots

17:06 Adapting to Industry Changes and Future Outlook

21:50 Balancing Multiple Careers

22:40 Navigating Identity Shifts

24:36 The Importance of Clear Positioning

27:08 Collaborative Culture in LA

29:33 Friendship and Business

37:32 Expanding Business Globally

38:13 Cultural Differences in Business

41:55 Conclusion and Final Thoughts

Connect with Zemo on IG

Follow Seemingly Virtual on IG

Connect with me:

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Youtube: https://youtube.com/@whereboundariesdissolvepodcast?si=g63NToOK45W1CiBI

Support the show🎙

If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! You can also head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. I love hearing from you! 

Why We Still Can’t Say ‘Vagina’ at Work, and What It’s Costing Women in Leadership. 

Ugh. I know. But there's hope:

What if the biggest barrier to women’s leadership isn’t a lack of confidence, but the shame we’re taught to carry about our own bodies?

In this episode, Helena sits down with Kamola Mir, CEO and founder of Lidovex, a health-tech company building the world’s first cervical (data) ecosystem. What begins as a conversation about fem-tech quickly expands into a deeper truth:

• You cannot build a world that values women if you still devalue the female body.
• From being laughed at on stage for saying the word “vagina,” to navigating investor meetings where a woman’s worth is often assessed before her work is
• Kamola breaks down the emotional, biological, and cultural realities women face when they lead inside male-designed systems.

Together, we explore:

• Why de-stigmatizing women’s bodies is a leadership issue, not a “women’s topic”
• How shame shapes everything from our ambition to our burnout cycles
• Why female biology is not a weakness, but a strategic advantage
• The hidden mental load female founders carry in every room
• How to stay authentic when the world rewards you for fitting in
• How to build inner power even when the system feels rigged

This is an episode for every woman who has ever hustled through pain, silenced her intuition to appear “professional,” or tried to win inside a structure that was never built for her.

If you’re ready to unlearn the shame, reclaim your biology, and lead from a place of grounded power, this one is for you.

Chapters:

00:55 Intro: Why femtech isn’t niche but a cultural revolution

01:20 Moving past generations of research centered on white men

02:16 The rise of women leading taboo-breaking innovation

02:49 How women are finally steering investment and change

03:37 Celebrating Kamola Mir, Founder/ CEO reshaping women’s health with Lidavex: Building an ecosystem that returns ownership to women’s bodies

04:16 Kamola's Trauma: childbirth care built without women in mind

06:00 Leaving patriarchal workplaces, listening to our inner voice and create the change we need in the world

07:30 Women must fight for their bodies

09:07 The moment intuition becomes survival in labor

10:41 Why women need both intuition and data to lead well

12:06 How shame still silences women’s conversations about our bodies

13:03 Reclaiming our anatomy and naming our truths without fear

15:01 When saying “vagina” triggers giggles and how to speak up

17:09 Patriarchy at work and why women don’t fit the 9–5 mold

19:37 Redefining productivity through the wisdom of female cycles

21:08 Navigating sexualization while trying to lead authentically

24:26 Three ways women can release shame and rise into leadership

29:43 Building an immune system for disagreement and staying grounded under pressure

31:53 The emotional cost of being ‘fuckable’ in male-dominated spaces & how to deal with it

33:07 Showing up empowered while navigating safety, power, and perception

37:53 Knowing when to adapt, when to walk away, and when to stand your ground

43:01 Why patriarchal hustle culture breaks women’s bodies and how to reclaim balance 

Connect with Kamola on LinkedIn

Discover, stay up to date, fund and support Lidovix' journey: Website and LinkedIn

Until next time!! xx

Connect with me:

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Support the show🎙

If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! You can also head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. I love hearing from you! 

To improve the world, we don't need more of the same. We need you—your unique way of seeing, doing, and building things.

In this episode, Kameale Terry, CEO and co-founder of ChargerHelp, shares how to build and lead a business from scratch to transform society despite extreme headwinds:

• America is an idea—if it’s broken, build the missing parts. Your voice is not optional.
• Put your resourcefulness to work when the ecosystem is fragmented, find the backdoor and capitalize on it
• Hire for the real game. Kameale’s first hire? Government affairs, because innovation needed rules.
• Prove the invisible. Pay for the data early → moat, credibility, and sales leverage.
• Design systems where humans win. Pair blue-collar skill with AI to raise wages, not erase jobs.
• Self-care = capacity. Let grief, loss, and doubt sharpen your mission.

Her approach is a blueprint: inner conviction + unique approach to innovation → outer systems change.
If you’ve ever doubted whether your perspective belongs, this conversation will rewire you.

About Kameale's story: 

❤️‍🔥 She's from South Central LA and the CEO and co-founder of ChargerHelp. She rebuilt an industry playbook most people never saw coming: reliability for EV charging at scale.
❤️‍🔥She raised $20M, pioneered a national technician certification, and hired government relations as her first role: She shows how policy, workforce, and AI must co-exist if you want climate tech that works at scale.
❤️‍🔥She talks about: Loss, grief, and doubt. It didn’t break her mission; it clarified it. Self-care wasn’t indulgent—it was operational capacity.

Chapters:

01:13 Meet Kameale Terry: Rewiring the EV Industry

03:11 Growing Up in South Central LA

05:38 Facing Personal Challenges

07:25 Discovering the Environmental Crisis

10:53 The Birth of Charger Help

12:32 Overcoming Doubts and Building Trust

15:55 Personal Loss and Unstoppable Drive

19:24 Balancing Tech and Service Companies

20:38 The Role of Co-Founders and Team Dynamics

21:31 Challenges in Company Culture

22:31 Integrating Technology and Service

25:39 Upskilling and Valuing Blue Collar Workers

28:37 Fundraising and Authentic Storytelling

33:06 Encouragement To Own your voice

40:00 Final Thoughts and Reflections

Connect with Kameale

Connect with me:

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LinkedIn: https://www.linkedin.com/in/helenasuter/ 

Youtube: https://youtube.com/@whereboundariesdissolvepodcast?si=g63NToOK45W1CiBI

Support the show🎙

If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! You can also head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. I love hearing from you! 

Most female leader don’t fail because they lack skill—they fail because they leak power. In this solo episode of where boundaries fissolve, Helena shares a painful sales call that cracked her open and reshaped her approach to self-leadership. Through this story, she uncovers why chasing likability undermines authority, how the “gender trust gap” changes the game, and why building inner safety is the ultimate growth hack for influence, respect, and results.

This isn’t theory. It’s a hard-won lesson from the trenches of entrepreneurship—and a roadmap to help you stop selling yourself short and start standing in your power.

5 key take aways

1. Likability doesn’t close deals—authority, clarity, and confidence does. Learn why respect, not validation, is the foundation of successful leadership.
2. People aren’t targeting you—they’re targeting your power. A mindset shift that dissolves fear, emotional reactivity, and imposter syndrome.
3. Know who’s in front of you. Understand the gender trust gap and how tailoring your approach builds faster, stronger connections.
4. Inner safety is your secret weapon. Stop outsourcing validation—practice the rituals that anchor you in authority before any high-stakes conversation.
5. Detach from the outcome and lead with clarity. Prepare, rehearse, and step into the energy of the leader you need to be—because impact starts with how you show up.

Chapters:

00:00 Introduction: The Myth of Likability in Business

00:32 Welcome to the Podcast

00:41 A Brutal Week in Sales, Learning the Hard Way..

03:02 The Gender Trust Gap in Sales--Know Who You Are Speaking To!! Men vs Women..

06:01 The Importance of Preparation and How To Put Your Best Foot Forward

07:47 Insights from Farrah Khan on Avoiding Imposter Syndrome

10:47 Building Inner Safety and Confidence

13:36 Final Thoughts and Takeaways

Connect with me:

IG: https://www.instagram.com/whereboundariesdissolvepodcast?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1

LinkedIn: https://www.linkedin.com/in/helenasuter/ 

Youtube: https://youtube.com/@whereboundariesdissolvepodcast?si=g63NToOK45W1CiBI

Support the show🎙

If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! You can also head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. I love hearing from you! 

Helena sits down with Farrah Khan, former mayor of Irvine and the first Muslim, South Asian woman ever elected to the city council. They unpack how Farrah broke through political resistance, navigated public microaggressions, and turned personal identity into political power.

They talk about the emotional toll of leadership, pivoting after rejection, and why vulnerability and transparency aren’t weaknesses—they’re leadership superpowers. Farrah shares what helped her run again after losing, and how she turned sexist and racist jabs into assets, and why she believes community-driven governance is the future of innovation. Under her leadership, Irvine officially celebrated Pride and Juneteenth for the first time. She also passed anti-discrimination protections for the LGBTQ+ community.

If you’re a person of color, a young leader, or someone navigating power structures that weren’t built for you—this episode will leave you grounded, fired up, and ready to lead on your terms.

🚨SPECIAL DEAL: Grab your FREE ticket and meet Farrah Khan and Helena at the Symposium for Women in Tech on July 25: https://www.eventbrite.com/e/women-in-tech-symposium-by-quantum-emotion-tickets-1409552141399?aff=oddtdtcreator

Now, back to the epiosde: 

Key Takeaways:

1. Flip the narrative they try to trap you in.
When Farrah was publicly dismissed as “just a PTA mom,” she didn’t shrink—she reframed. 

2. Detach from the title, attach to your purpose.
Whether you’re a founder, mayor, or business owner—people will project their fears onto you. Farrah reminds us: it’s not you they’re attacking, it’s the seat. When you stay rooted in who you are beyond the title, you don’t take it personally— that’s where real freedom lies.

3. Let community be your strategy.
Farrah didn’t pass groundbreaking policies alone. She invited people in and made sure they were seen in the process. Real leadership isn’t about taking up the most space. It’s about designing rooms where people have a voice. Power shared is power multiplied.

Chapters:

03:11 Are you proud and connected of your cultural heritage? What was it like growing up?

08:27 Career pivot after career pivot: How to stay sane and turn change into opportunity.

10:51 Being underestimated: Politics is dirty, and people are mean. 

18:19 Community-Centric Leadership: This is how you get every bill passed, you're welcome. 

21:02 The Importance of Open Dialogue in Leadership: Transparency isn't the enemy. 

22:02 What does a boundary actually look like when you deal with public micro-aggressions?!

23:43 Handling public scrutiny: How to deal with misogyny as a brown woman–when comments are harsher and more interrogating. 

25:12 The one thing that's holding all female leaders back

28:44 New Age Activism: It's about educating yourself to be a better person. And checking in on people.

35:30 Authentic leadership as a vehicle for progress: It's not about you, or sharing your unfiltered POV, it's about them–how well do you listen?

38:16 Farrah's New Beginnings

Connect with Farrah: https://www.linkedin.com/in/farrah-n-khan-2635b237/

PS: This is episode 79 instead of 69. Yes, the last epi is 68..but many episodes in the beginning were never numbered..and my ADHD part in my brain (it's small, but there), wants the numbering to reflect the number of episodes that are out. So here we go. Hope your ADHD brain can handle it. Much love, Helena

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LinkedIn: https://www.linkedin.com/in/helenasuter/ 

Youtube: https://youtube.com/@whereboundariesdissolvepodcast?si=g63NToOK45W1CiBI

Support the show🎙

If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! You can also head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. I love hearing from you! 

In this episode, Kristina Morf, Founder/CEO of UXD Lab and UX/UI Expert, and I unpack one of the most misunderstood questions in 2025: Can AI build better products than we can? The answer? It depends—on you.

We explore the truth behind what Fortune 500 companies and successful startups are getting right about how to integrate UX with AI, and why the real differentiator is still something only humans bring to the table: judgment, emotional intelligence, user empathy, and the ability to integrate the customer's voice into your product's vision.

From Siemens' AI-powered platform and successfully leveraging UX to bring it to market, to AI tools for UX + UI in product development, we talk about why "an app is not a goal", what the rise of no-code means for your product team, and how to avoid building a feature no one wants—faster than ever before.

If you’re a founder, product leader, or UX strategist wondering how to stay ahead without losing your soul in the process—this one’s for you.

4 Takeaways:

• AI gives you speed—but only you can steer. → In a world of instant output, your judgment is key.
• UX uncovers edge cases, let that be your edge.→ The outliers in your data aren't distractions. They're where breakthrough differentiation begins.
• User data and AI are not enemies—they're symbiotic. → UX is no longer a “nice to have.” It's the strategy that turns insights into product advantage.
• You don’t need to code from scratch. But you do need to think from scratch. → AI can scaffold ideas, but creative vision still has to come from you.

Chapters:

00:00 Introduction to AI + User Centricity

01:35 Kristina's Background

02:22 AI in Product Development

03:12 Authenticity in Product Management

04:55 Key Challenges to building a Web3 Product before AI: "Would you have done it the same today with AI?"

08:53 AI Applications in Product Development

09:52 The Importance of User Research

10:08 Prototyping and Testing with AI

11:51 The Evolving Role of Product Managers

13:30 The Intersection of UX and AI

17:05 The Importance of Edge Cases And How To Find Them With UX

27:32 The Power of No-Code Tools

31:13 Workshops and Final Thoughts

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