PODCAST – Ecommerce Brief

Where Buyers Look Before Buying


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Here are some stats on the most popular channels that buyers use to research products before making an online purchase: retailers websites (74%), email (43%), social media (38%) and retailer’s mobile apps (36%). Also interesting to know that 40% of millennials (age 18-37) say they used voice-enabled digital assistants, such as Amazon Echo and Google Home, to research about the product before buying them online.

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PODCAST – Ecommerce BriefBy Galyna Parker

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