William Smart is the founder and creative director of Smart Design Studio, a practice that has delivered a wide range of projects, from large-scale masterplans and cultural buildings to private houses and product design.

In conversation with Architecture Media’s editorial director Katelin Butler, William reflects on how the drive towards scalability and standardisation in architecture is redefining creativity, craft and customisation.

Further Reading

Parametric pursuit: Stokes 14 

2017 National Architecture Awards: Emil Sodersten Award for Interior Architecture

Howatson Company by Those Architects and Smart Design Studio

Self expression: Smart Design Studio office

Recalling bygone grandeur: Rail Operations Centre

First House: 632 Bourke

Celebrating curves: Regent

Evocative and engaging: Town Hall House

Independent integration: Crown 515

Elemental and abstract: Sydney 385

Nip and tuck: Orama

Optique