Sam Ewen breaks down the absence of crypto from the 2026 Super Bowl, comparing today’s silence to the frenzy of 2022.

Sam Ewen asks the question: where are all the 2026 Super Bowl ads? He explores the mystery of why crypto’s biggest players are sitting on the sidelines of the world's largest advertising event, even as "AI hyperscalers" and consumer staples take over the broadcast.

NOTE: Recorded prior to the Super Bowl airing and yes, Coinbase did run a Super Bowl.

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⁠Sam Ewen⁠, ⁠CoinDesk⁠

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.