In this episode, Tim explores how the role of film trailers is changing, using the Super Bowl’s surprisingly quiet year—especially for the MCU—as a jumping-off point. The conversation looks at Star Wars’ more experimental marketing, including a detailed breakdown of The Mandalorian and Grogu trailer, unpacking what worked, what felt unclear, and how it plays to both core fans and general audiences. The episode also touches on how both the MCU and Star Wars are rethinking how they build hype as audience habits continue to evolve.