In our conversation, we'll discuss and debate generative AI's impact on content strategy, writing, performance and its ability to truly create meaningful connections with humans. Specifically, we'll discuss how we are and are not using AI in our roles as content marketers. Where we've seen successes. Where we've seen failures. What have we learned about the use of generative AI in answering real human questions in original ways, increasing SERP rankings, driving brand purpose and converting revenue?