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Where Do I Start with Online Visibility? | Ep 69 | Trades Secrets: Contractor Marketing
In this episode of Trades Secrets: Contractor Marketing, we break down the real question behind all the buzzwords: where should a contractor actually start to get found online in search and in AI-driven results. We cut through the noise around constantly evolving acronyms like AEO and explain how these tactics connect back to the same fundamentals, then map out a practical way to decide what you need based on your business type and your buyer’s journey.
Instead of telling you to “buy SEO,” we explain why your first lever is brand clarity and consistency across the web, then a real assessment before you spend. Learn how trust signals (especially reviews and consistent business info) influence whether humans and algorithms believe you, and why local visibility strategies look very different for a trades business with urgent, transactional searches versus a GC or custom builder with a longer consideration cycle.
Key Takeaways:
- Google’s Trust Framework EEAT (experience, expertise, authoritativeness, trust) is the lens for what you should fix first.
- Do a brand audit on yourself: if your name, address, phone, website, logo, or old URLs are inconsistent across platforms, fix that before buying “a package.”
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here:
- https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As
Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com
Find out how we can help you grow your business: https://elevmarketing.com/
Read about the latest in the field: https://elevmarketing.com/blog/
Connect with us on social media:
- X
- Instagram (Elevation Digital Marketing)
- Instagram (Trades Secrets)
At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at [email protected] to talk!
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
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By Devon Hayes & Amanda JoyceIn this episode of Trades Secrets: Contractor Marketing, we break down the real question behind all the buzzwords: where should a contractor actually start to get found online in search and in AI-driven results. We cut through the noise around constantly evolving acronyms like AEO and explain how these tactics connect back to the same fundamentals, then map out a practical way to decide what you need based on your business type and your buyer’s journey.
Instead of telling you to “buy SEO,” we explain why your first lever is brand clarity and consistency across the web, then a real assessment before you spend. Learn how trust signals (especially reviews and consistent business info) influence whether humans and algorithms believe you, and why local visibility strategies look very different for a trades business with urgent, transactional searches versus a GC or custom builder with a longer consideration cycle.
Key Takeaways:
- Google’s Trust Framework EEAT (experience, expertise, authoritativeness, trust) is the lens for what you should fix first.
- Do a brand audit on yourself: if your name, address, phone, website, logo, or old URLs are inconsistent across platforms, fix that before buying “a package.”
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here:
- https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As
Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com
Find out how we can help you grow your business: https://elevmarketing.com/
Read about the latest in the field: https://elevmarketing.com/blog/
Connect with us on social media:
- X
- Instagram (Elevation Digital Marketing)
- Instagram (Trades Secrets)
At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at [email protected] to talk!
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.