In this episode, we look at a topic that is not normal Tech Interviews territory, but one that is going to be a huge focus for businesses of all shapes and sizes as we come to grips with the COVID realities that will be with us for some time to come and that is how do we use technology to better market our organisations and sell our services?

My guest is Vlad Edelman, CEO and founder of Targetable a digital marketing platform and service that helps businesses to use technology to better market and sell to their customers base. Vlad has vast experience in the areas of both digital platforms and online marketing services with a very impressive CV developing solutions for some of the best-known brands in the world, in this episode Vlad shares some of that experience as we discuss some of the pitfalls with today’s marketing approaches and how marketing may not be quite as easy as everyone likes to think!

We discuss.

• I’m in IT why should I care about marketing?

• Why everyone thinks they can do a marketeer’s job!

• Contextually aware marketing.

• It’s all about the data.

• Not all interesting data is valuable.

• Nobody spends enough on marketing!

• The issue with tools from the big online providers.

• Importance of consistency and quick reactions.

Vlad shares some fascinating insights into the challenges and potential solutions when it comes to targeted transactional marketing in the modern world and how for many of us finding ways to win new customers is going to be crucial in the months to come and Vlad provides some valuable tips on how to achieve better results.

If you have an idea for a show or would like to appear as a guest then why not email me at [email protected].

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For full show notes including links : https://wp.me/p4IvtA-1Mu