<p>Data allows for observations that drive brilliant ideas. It is easy to become over-reliant on data or misuse it to replace creative thinking.</p>
<p>In this episode, Dr. James Piecowye and Paul Kelly discuss where data provides value and how it should be used in the framework of ‘Audience-first’ thinking. And how to get great insights that can be transformed into ideas that connect with audiences.</p>

Data allows for observations that drive brilliant ideas. It is easy to become over-reliant on data or misuse it to replace creative thinking. In this episode, Dr. James Piecowye and Paul Kelly discuss where data provides value and how it should be used in the framework of ‘Audience-first’ thinking. And how to get great insights that can be transformed into ideas that connect with audiences.

Where do we start with audience-first?

Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).

Share Where do we start with audience-first?

Sign up to save your podcasts

Where do we start with audience-first?

Where do we start with audience-first?