Publish & Prosper

Where Does AI Belong in an Author’s Workflow?


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In this episode, Lauren & Matt explore how authors can use AI to buy back their most valuable resource: time. Generative AI tools like Claude, ChatGPT, Gemini, and Perplexity can’t replace human creativity, but they can give you more time to be creative by helping you streamline your…

🧰 Operations

🧲 Marketing

💰 Sales

⚙️ Production

Listen wherever you get your podcasts, or watch the episode on YouTube!


Dive Deeper


💡 Explore These Resources

  • Publishers Weekly | Publishing CEOs Warn Against AI ‘Witch Hunt’
  • Lulu University | How Authors Can Use AI 

💡 Listen to These Episodes

  • Ep #78 | How to Use Generative AI to Sell More Books
  • Ep #101 | Where Does AI Belong in Publishing?
  • Ep #121 | Designing a Workflow to Support Your Growing Author Brand

💡 Read These Blog Posts

  • Think Outside the Bot: How AI Can Help Content Creators
  • Discoverability in the Age of AI Search


Sound Bites From This Episode


🎙️ [2:56] “This is not a replacement for human creativity. This is an administrative assistant, a backend tool, that you can use in some of these ways so that you have more time available for you to do the creative, human side of writing books.”

🎙️ [17:19] “The thing to remember too is if you can effectively implement AI in at least one small, you know, area in each of these buckets, each of these categories, you're going to drastically increase the amount of time you can spend writing and creating and producing new work. If that's your goal. And that kind of output, you know, begets more growth.”

🎙️ [46:54] “Let the tool do its thing. Put better metadata behind your books. You'll get better discoverability across the board. It's just silly not to.” 


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Publish & ProsperBy Matt Briel & Lauren Vassallo

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