Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Where Does AI Fit In Your Sales Funnel?

• Mercer and Jeff define the sales funnel in terms of awareness levels, progressing from unawareness to problem awareness, solution awareness, and finally product awareness.

• Jeff outlines a B2B sales funnel with distinct phases: impression, lead, qualification, pitch/proposal, purchase, and onboarding.

• AI significantly enhances the "impression" stage by transforming long-form content, such as podcasts or client calls, into short, digestible social media clips for broader reach and increased engagement.

• AI tools streamline lead capture by helping to create intelligent lead forms and automate processes for gathering contact information and initial permissions from prospects.

• AI assists in the qualification process by helping to establish clear business rules and criteria for ideal clients, automating aspects of prospect assessment to ensure a better fit.

• AI empowers the "pitch and proposal" stage by generating presentations, proposals, and even guiding pricing decisions, helping users overcome perfectionism and iterate faster.