<p>We all know how the customer journey goes: awareness, consideration, conversion, loyalty and advocacy. But where does a customer in financial difficulty fit into that equation? How can businesses rethink the customer journey in order to support everybody, and ultimately rehabilitate customers who are struggling back into the journey? In this episode we're joined by Paul Chong, co-founder and COO of Ophelos.</p>

We all know how the customer journey goes: awareness, consideration, conversion, loyalty and advocacy. But where does a customer in financial difficulty fit into that equation? How can businesses rethink the customer journey in order to support everybody, and ultimately rehabilitate customers who are struggling back into the journey? In this episode we're joined by Paul Chong, co-founder and COO of Ophelos.

Where does debt fit into the customer journey?

Debt collection. Not the sexiest industry. But now, as the cost of living crisis takes hold, an unavoidable topic. How should we be treating people in debt? What should businesses be doing to best care for their customers? And how are new technologies revolutionising the archaic space? This mini series by Ophelos aims to start the much-needed conversation.

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Where does debt fit into the customer journey?

Where does debt fit into the customer journey?