Rick Backus, CEO of CPC Strategy joins us this week to talk about Google Shopping and Product Listing Ads (PLA). CPC Strategy has over 200 active e-commerce clients, managing over $35 million in annual advertising spends. Topics Discussed: History of comparison shopping engines and basics of Google Shopping Google Shopping vs. Adwords and the implications Hunter vs. farmer – Paid ...

#89: Where Does Google Shopping (PLA) Fit Into Your Sales Funnel?

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In this episode, Travis talks about his top 7 Ecommerce tips for Q42017.  He talks about Email Marketing, Chat bots/Facebook Messenger ads, Facebook ads, PLA’s, influencers, Youtube and more.

#202: 7 E-Commerce Tips From Travis In 2017

Terry just moved to NYC after being out of the US for the last ten years. Here's a quick update on the last few months and getting back on track with the podcast in the coming weeks.

#201: Moved to NYC & New Mobile Cart Recovery Tool

Every Sunday Travis Marziani and Terry Lin talk about e-commerce, entrepreneurship, and travel. Both run their own online stores and share their successes, failures, and what happens behind the scenes.

#201: Moving To NYC & New Mobile Cart Recovery Tool

Travis has been working hard in the last few months on his new Kickstarter project, Performance Nut Butter. On this episode, he will talk about his launch strategy and marketing efforts that is going into this campaign.

#89: Where Does Google Shopping (PLA) Fit Into Your Sales Funnel?

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