This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term?Timestamps<ul><li>00:00 Intro</li><li>00:50 News</li><li>10:59 Ad of the week</li><li>13:54 Break from the commercials</li><li>18:18 Name that brand</li><li>24:41 Outro</li></ul>

This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term? Timestamps00:00 Intro00:50 News10:59 Ad of the week13:54 Break from the commercials18:18 Name that brand24:41 Outro

Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising

The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the biggest breaking news and the most controversial opinions on advertising.

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Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising

Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising