Discourse in Magic

Where Has Jonah Been?

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In this solo episode, Jonah Babins pulls back the curtain on the eight-month hiatus of Discourse in Magic. Since August 2025, the podcast feed has been quiet, leading many listeners to reach out and check-in. Today, Jonah is back to explain his disappearance, share a major business epiphany from his recent travels, and lay out the future of the show.

The truth is, Jonah hasn’t been resting; he’s been on a whirlwind journey across the globe. From Auckland to Melbourne, and Pennsylvania to Denver, Jonah has been physically traveling to visit members of his Magic Business Mastermind. He shares the “insane” rule he follows: when a magician has worked with him for 18 months, he flies out to see them on his own dime. This commitment, combined with a heavy November/December gigging season, made recording high-quality episodes nearly impossible—until now.

What You’ll Learn in This Episode
  • The Travel Log: Why Jonah spent 30 of the first 45 days of 2026 on the road and what it’s like managing a 60-person mastermind while remaining a full-time performer.
  • The Australia Epiphany: How being in a completely different time zone forced Jonah to embrace asynchronous work and delegation.
  • Content vs. Systems: Why Jonah is moving away from the “hamster wheel” of social media content and toward lead generation that doesn’t require daily manual output.
  • The “Easy” Question: Inspired by Tim Ferriss, Jonah asks: “What would this look like if it were easy?” and applies it to your magic bookings.
  • The Viral Trap: The reality of getting 3.4 million views on a Reel and why it resulted in zero inquiries and one death threat.
    • Lead Gen: Stop Dancing, Start Scaling

    Jonah breaks down the major difference between Daily Output lead gen and Systematic lead gen:

    • The Content Trap: Posting 3+ times a day is a full-time job. Unless you love shooting and editing, it might not be the best use of your time as a magician.
    • The Evergreen Power of SEO: A single well-written blog post can rank for years, providing value long after an Instagram post has disappeared from the feed.
    • Automation: How tools like ads and cold email software allow you to “press play” and generate leads while you focus on your craft.
      • Mentions & Links

      Follow Jonah on Instagram: @discourseinmagic for daily tips and reels.

      The Newsletter: Join the community to get deep-dive emails several times a week.

      Recommended Reading: The 4-Hour Workweek (or any works) by Tim Ferriss.

      See Jonah Live: performing at the Chicago Magic Lounge (654 Club) this March.

      Ready to grow your magic business the “Easy Way”? If you want to scale your business from five to six figures without dancing on TikTok, DM Jonah the word “SCALE” on Instagram.

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      Discourse in MagicBy Jonah Babins and Tyler Williams
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