Hosts: David Adler, Beth Kormanik
Guest: Tahira Endean

In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Tahira Endean, the new head of events for the Society of Incentive Travel Excellence (SITE). She shares what incentive travel is and why it's such an effective way to stimulate sales, reward employees, and promote team building. Endean also discusses some of the coolest incentive trips she's seen, how these trips should respect and promote local culture, and ways to create meaningful sponsor partnerships, plus predictions for the future of the event industry.

Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 54:04