writersrinivasan

Where is a customer? - Part 6

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Everything is ready. I have decided that:

  1. I am going to do “CAREER COUNSELING”
  2. Through psychometric test
  3. What I have created for their career growth called ” CAREER DEVELOPMENT PLAN” (CDP)
  4. Schools/school students are my major target audiences.
  5. Even College students can take it and even anyone for that matter they can come and undergo the career counseling process

    6. Simple.

    Do you think this is as simple as that?

    No.

    Offlate, the following were my observations:

    • I have realized that my Target Audiences are not enough to understand what I am talking about “career counseling”.
    • A lot of parents communicated during the conversation that “I know better about my son/daughter”. Where is it coming to the new term called ‘career counseling’?
    • Do you understand and find out their capabilities and inner talents rather than their parents?
    • I am always with my son/daughter. How come you know better than me? (I think you people are smiling at me)
    • We never followed any rules for selecting the career. We follow our own rule. We have already decided that my son/daughter is going to take up the “medicine” for his/her higher studies. You can’t stop.
    • Why are you diverting our goals? As a parent, we have our dreams (!) what my son/daughter would become. Who are you in between?
      • ...more
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      writersrinivasanBy SRINIVASAN RAMANUJAM