Big Brother isn't watching. He is singing and dancing. He's pulling rabbits out of a hat. Big Brother's busy holding your attention every moment you're awake. He's making sure your always distracted. He's making sure you're fully absorbed. He's making sure your imagination withers. Until its as useful as your appendix. He's making sure your attention is always filled. Being this fed, its worse than being watched. With the world (matrix) always filling you, no one has to worry about whats in your mind. With everyone's imagination atrophied, no one will ever be a threat to the world.