writersrinivasan

Where is My Customer? - Part 8

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The next level of my entrepreneurship is on how to scale up my business for further growth.

I have told you before that I don’t know anything about marketing, right?

Before going into that discussion I would like to share with you a few things.

  1. Now I have well-established services on the Career Counseling process
  2. I have added more products into my portfolio like Embibe, Toppr, etc. for adding value to the customer.
  3. Apart from that, I have created my own methodologies on the ‘Teacher Training Program’  for primary school teachers
  4. I have so many things added to my school services apart from the Career Counseling program.

    5. Now I wanted to take this through all the educational belts of Tamilnadu rather than only in Chennai.

    Now coming into marketing again.

    What I thought about marketing when I started my company:

    1. If I focus on marketing our products/services, I can’t focus on the most important aspect of the business
    2. I have got the fear that if I focus on marketing, I can lose my creativity, the innovation part of the business.
    3. Actually, marketing is not my ‘Cup of Coffee’ (I like COFFEE:))
    4. I am not at all interested in marketing and I can’t do any kind of work.

      5. This is what my thoughts about marketing in 2017.

      Now in 2020, I can realize that for any business MARKETING and SALES are the two pillars that are going to be the PRIMARY task for any ENTREPRENEURS.

      Without these pillars, your EMPIRE is not going to be STRONG enough.

      Ok. Will go back to 2017 and 2018.

      So, I was in search of a marketing consultant who will do the consulting services for us to take to the next step.

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      https://writersrinivasan.com

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      writersrinivasanBy SRINIVASAN RAMANUJAM